How to Rule Back-to-School
Back-to-school is described as the second biggest season for retailers and can be an early indicator of retail momentum ahead of the traditional holiday season.
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What an always-on
approach to consumer research looks like.
In this whitepaper, you’ll learn:
How consumers are getting ready for a new school year
Parents' top three concerns for a new semester
What purchases parents plan to make now, and what they will hold off on
Why health is still a priority for parents—especially mental health
How parents are shopping in key industries like retail, tech, consumer packaged goods, and food & beverage
How to understand what drives consumer behavior
Ways to apply consumer understanding across every area of your business
How to build a mechanism for tracking and measuring consumer feedback
How to build a mechanism for tracking and measuring consumer feedback
Why it’s important to build a panel of consumers that reflects your brand’s category
How to create a rapid, responsive, and robust consumer insights program that puts your brand in a position to win
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But with fears of a recession looming, prices continuing to rise and the free school meals program being cut, many parents across the country will be struggling. How are parents planning for another uncertain school year? And what can brands do to help parents feel more at ease?
In early August, we ran a series of surveys asking more than 1,000 parents for their thoughts on back-to-school shopping and the upcoming school season.
Lessons for Brands in Four Key Industries
How to Rule Back-to-school
Lessons for Brands in Four Key Industries