Sustainability is Everyone's Business:
Concerns about the environment are growing and with that, expectations for brands are taking on a whole new meaning.
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What an always-on
approach to consumer research looks like.
In this whitepaper, you’ll learn:
Current consumer behaviors and attitudes towards living green
What consumers want brands to say and do when it comes to sustainability
Where consumers prioritize sustainability in their shopping behaviors and how much they're willing to spend on eco-friendly products
Industry deep dives in Consumer Packaged Goods, Automotive, Consumer Electronics and Technology, Food and Bev, Retail and Fast Fashion, Hemp and Cannabis
What industries can learn from each other
How to understand what drives consumer behavior
Ways to apply consumer understanding across every area of your business
How to build a mechanism for tracking and measuring consumer feedback
How to build a mechanism for tracking and measuring consumer feedback
Why it’s important to build a panel of consumers that reflects your brand’s category
How to create a rapid, responsive, and robust consumer insights program that puts your brand in a position to win
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Nevertheless, shopping sustainably isn't always accessible for consumers. Many believe eco-friendly products are too expensive. Some worry about the effort it takes to live sustainably. Others aren’t even sure how to shop green.
Suzy surveyed over 1000 consumers about six key industries, Consumer Packaged Goods, Automotive, Consumer Electronics and Technology, Food and Beverage, Retail and Fast Fashion, and Hemp and Cannabis, to understand how Americans currently incorporate sustainability in their personal lives, what they think about brand efforts, and how that impacts their purchase decisions.
Consumer Insights on Six Leading Industries
Sustainability is Everyone's Business:
Consumer Insights on Six Leading Industries