Test your products as they were meant to be used, hands-on and at home. Identify motivations and moments of truth to validate, improve and launch with confidence.
FAQ's
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Find Out About Suzy Home
Activate research beyond the computer screen by letting consumers experience your product in their lives. Find out how your intended customers really feel about and use your product using in-home usage testing with Suzy.
Use quant and qual analysis to identify moments that matter, as consumers engage all of their senses to provide 360-degree feedback, all within the Suzy platform.
Whatever your use case, Suzy can help
Validate a prototype
Test or validate a prototype or a product idea with would-be customers to ensure it works as intended and gauge the likelihood of purchase intent.
Journey map the customer experience with real consumers and uncover areas of delight and opportunities for improvement.
Journey map the experience
Test packaging
Conduct an unboxing to test package appeal and make sure you’re positioned for success.
Garner research-based user claims and user-generated content for your product marketing messages. “95% of consumers said this improved their lives!”
Collect user claims
Understand sense appeal
Understand how the product appeals to the 5 senses. What does it smell, taste, feel, sound and look like to your intended consumers?
Test your products as they were meant to be used, hands-on and at home. Identify motivations and moments of truth to validate, improve and launch with confidence.
How many products should I send out?
Each Suzy™ Home IHUT includes 250 units per test; that is our recommended amount. Depending on your product, your exact quantities may differ.
What is an IHUT?
IHUT (in-home usage testing) studies are a way to conduct product testing by letting consumers physically use the product and provide their feedback. IHUTs enable a full sensory experience and feedback is based on real-life usage.
How does it work?
Tell us about your product, screening criteria and test objectives. We will work together to create a test plan. Then, send your product to our fulfillment center, and we’ll take care of the rest- finding a qualified audience and ensuring that they receive your products. You can then gather feedback via Suzy™ and Suzy™ Live… or have our Managed Services team do it for you.
How do I collect feedback?
You can do the quant and qual analysis using your questions allotment in Suzy™ and Suzy™ Live. As an example, you can start with a live unboxing and usage of your product via a Suzy™ Live IDI with a few participants, and validate your learnings with a survey questionnaire sent to the rest. Or, you can begin with a survey about the consumer’s experiences with your product, and dive even deeper into those findings with a live interview.
Precise targeting for relevant results
Activation of our proprietary audience means rich targeting opportunities to get your product in just the right hands
We handle the logistics
Leave the logistical hassle to us. Suzy does all the heavy lifting, from screeners to product fulfillment and survey distribution
Deeper insights with quant and qual
Integrate quant and qual analysis to truly deep-dive into the consumer’s experience with your offering
Insights that don’t stop
Retarget IHUT participants with future questionnaires to keep receiving ongoing feedback
The Suzy Difference
Retarget IHUT participants with future questionnaires to keep receiving ongoing feedback
In-Home Usage Testing
